Surprise, surprise, ABC has another poster with a single-colored background. This time lime green. Yay! They’ll have a whole box of crayons by 2013.
Besides the generic ABC background, the poster’s main joke doesn’t land. The family is confused with why Atticus Shafer is wearing a superhero costume made of foil. The tagline, “Oh, and your family’s so perfect,” shows a disdain and embarrassment with the boy, except he looks pretty cute, playing dress up. The entire concept is lost with the execution, which is too bad because the show is actually funny.