In this menacing close up shot, filtered in yellow, Walter White is a Chemical compound labeled “Warning Extremely Volatile 4.” The simplicity of this poster—just an extreme close up of Bryan Cranston’s face—reflects AMC’s confidence in the shows character development. As Walter White’s criminal activity escalates, so does the physicality of his features. Instead of the high school chemistry teacher, who you would never suspect to be a meth chef, Walt’s face now encapsulates everything evil. He’s bald, sports a goatee and looks up with eyes that make your skin crawl. This poster reflects the complicated emotions that arise when watching the show: why do we root for a man that we fear?